The wordmark is the other major component of the first and only Tidal logo. When you consider the white space around the black diamonds, you also get a downward-pointing arrow, perhaps to remind people of “downloading” music. The staggered geometric diamonds of the Tidal emblem appear to form two shapes at once.įirst, you get the obvious T depicted by the alignment of the four diamonds. However, the most consistent part of the business is still the logo, which has remained the same since its first introduction in 2014.Ī simple black and white emblem combined with a wordmark, the Tidal Music logo might not be the most exciting symbol you’ve seen, but it’s definitely memorable. Today, it still stands as one of the most popular music streaming services around, branching across 60 countries worldwide (or even more with a VPN).Īvailable through a range of platforms, Tidal Music has evolved drastically in the last 5 years, particularly with the help of Jay Z, and an investment from telecommunications company Sprint in 2017. When Tidal first launched, it was a digital service for accessing music, similar to Apple Music or Google Music. The Tidal Music logo: Identifying the Tidal symbol ![]() The symbol for Tidal Music has remained consistent throughout multiple transitions, from Tidal’s birth as a Norwegian startup branching off from the WiMP streaming service to rapper-backed global ecosystem for creators. Though the ownership of the Tidal business might have changed over the years, the transformation of the Brand hasn’t been evident in the Tidal logo. The rapper and producer from New York has actually had a part to play in the development of many projects over the years. Jay-Z (Otherwise known as Shawn Corey Carter) became the head of Tidal Music, and the face behind the Company. The Tidal Music Company launched in 2014, and in 2015, the Project Panther Bidco brand took ownership of the service. The history of Tidal Music The Tidal Music storyīefore we cover the basics of the Tidal Music logo, let’s explore the history of the Brand and where it originally came from.Ĭompared to some other brands with iconic logos, Tidal hasn’t been around for very long. Today, we’re going to give you a behind-the-scenes look at the history of Tidal Music, and its logo. The simple selection of four black diamonds known as the Tidal symbol is an emblem of musical creativity and streaming innovation. While the logo for the Tidal Music Company might seem pretty basic at first glance, this minimalist image has played an important role in the evolution of the Company, and its ability to thrive in a changing marketplace. Since the Tidal service first emerged in 2014, it’s been capturing the attention of audio aficionados around the world. ![]() How familiar are you with the Tidal music logo? Simple but effective, the Tidal logo has a significant presence in the musical industry, particularly among streaming fans.
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